Research Now
AI & Software

Moz History:
From SEOmoz to AI Visibility Partnerships

Moz began as SEOmoz in 2004. Its history explains the name change and authority scores, then follows the company into its 2026 data partnership with Profound.

Explore the timeline

Published November 2, 2026 2 min read
Disclosure: This guide may contain affiliate links. Learn more.

Moz history timeline

Moz has been a community, a software brand and a source of metrics used elsewhere. That history matters when a familiar score appears in a report you are paying for. Open a milestone to understand the product or ownership change behind it.

  1. 2004

    Moz in 2004:
    The SEOmoz Community Before the Subscription

    Rand Fishkin and Gillian Muessig start SEOmoz. Education and community become part of the brand before its later software focus.
  2. May 29, 2013

    SEOmoz Becomes Moz:
    The Rebrand Was a Product Decision

    SEOmoz changes its name and introduces the Moz Analytics beta, making the wider marketing ambition visible in the brand.
  3. March 2019

    Moz Domain Authority 2.0:
    When the Score Changed Without a Site Change

    Moz changes the calculation behind Domain Authority, showing why a vendor score can move even when a website has not.
  4. June 4, 2021

    iContact Acquires Moz:
    The SEO Brand Joins a Larger Software Group

    Moz announces that iContact has acquired it, placing the SEO business alongside email-marketing products.
  5. August 7, 2023

    Moz Brand Authority:
    Why Brand Strength Got a Separate Score

    Moz introduces Brand Authority alongside Domain Authority, giving buyers two measures with different jobs.
  6. October 22, 2026

    Moz and Profound:
    SEO Data Moves Inside an AI Visibility Platform

    Moz announces a data partnership with Profound, connecting familiar SEO metrics with an AI-marketing product.

What this history changes about the purchase

An older review can be accurate about the product it tested and still describe a different buying decision from the one in front of you. Ownership can change. A tool can add a new kind of report. The score on the screen can get a new calculation.

We use these histories to explain those changes before comparing subscriptions. Continue to the buyer comparison when you are ready to match the product to the work your team needs.

How the timeline dates were chosen

These are selected milestones with a clear product or ownership consequence, not a list of every release. Each card opens a dedicated explanation with its sources. A year-only entry means the source supports the year; it does not imply January 1. A month-only entry is kept at that precision.

Company announcements establish what was announced. They do not prove that a feature improved every customer's results. Our buying examples are analysis, and historical prices or limits are not presented as current offers.

Compare the other platform histories

Semrush history · Ahrefs history · Moz history

All SEO platform histories